This year is the ninth consecutive year that a National People's Congress representative has participated in the National People's Congress and Chinese People's Political Consultative Conference. The International Finance News reporter noticed that as a representative of private entrepreneurs, Qiu Guanghe brought 13 suggestions, focusing on the economic and livelihood sectors., In order to provide more effective and targeted suggestions, he conducted in-depth research and participated in the National People's Congress and Chinese People's Political Consultative Conference for the ninth consecutive year. The International Finance News reporter noticed that as a representative of private entrepreneurs, Qiu Guanghe brought 13 suggestions, focusing on the economic and livelihood sectors.
Qiu Guanghe told the media that in order to better propose practical, effective, and targeted suggestions, he conducted in-depth research and sufficient preparation, and collected a large amount of materials from the front.
The reporter noticed that Qiu Guanghe's two suggestions this year have been widely disseminated, namely on strengthening online intellectual property protection and brand rights protection, and promoting the optimization and upgrading of the textile and clothing professional market to facilitate the domestic circulation. Taking the topic of the clothing industry as an example, he suggested that the country should accelerate, increase, and strengthen macro guidance and policy support for the digital upgrading of the industry, promote the deep integration of the two industries at a higher position, and support the clothing industry to achieve high-level innovation and development driven by digital technology as soon as possible with a larger pattern.
Focusing on intellectual property protection and brand equity maintenance
This year, in the economic field, Qiu Guanghe proposed suggestions on stimulating the development vitality of small and medium-sized enterprises, promoting the development of national brands, achieving digital upgrading of the clothing industry, strengthening intellectual property protection, promoting the optimization and upgrading of the textile and clothing professional market, and strengthening the support role of independent brands in expanding domestic demand. The issue of intellectual property rights in the context of booming e-commerce has resonated with multiple parties.
In his suggestions on strengthening online intellectual property protection and brand equity maintenance, Qiu Guanghe stated that brand building is a long-term process. The maintenance of brand rights is accompanied by the entire process of brand growth and maturity. In terms of brand protection, China has accumulated considerable experience. But with the booming development of the Internet and e-commerce, brand infringement has also moved online and become increasingly covert. As a result, many new situations have emerged in the situation of safeguarding rights.
He pointed out four issues, including the new normal of infringement on e-commerce platforms, the mainstream phenomenon of industry chain infringement, the high cost of brand rights protection, and the lack of active crackdown on brand infringement by online platforms.
Taking the high cost of brand rights protection as an example, Qiu Guanghe stated that the main body of brand rights protection is the brand side. At present, many infringement behaviors are carried out through the internet, and the characteristics of cross regional and cross provincial cases are usually more obvious. Due to the different work efficiency, attention level, and investment of government departments in different provinces and cities, some provinces and cities still have certain local protectionism, which makes the cost of brand rights protection high. According to the survey, many brand companies invest solely in rights protection and cannot obtain it.
Therefore, Qiu Guanghe suggested giving four suggestions. Specifically, the first is to improve the online rights protection mechanism. Strengthen the platform's liability for infringement supervision. For some major and important cases of infringement, if the data and amount reach a certain scale or above, the platform shall bear corresponding joint and several liability; Secondly, it is recommended to crack down on brand infringement throughout the entire chain and at the source. For market entities that knowingly engage in the production and sale of counterfeit goods in the industrial chain for a long time, joint and several liability shall be pursued. Thirdly, it is recommended to implement a certain type of economic compensation mechanism in brand infringement cases. Fourthly, it is recommended to improve the online rules for litigation evidence, disclosure of evidence, and exclusion of evidence obstacles. Regulatory authorities should introduce corresponding systems and rules to urge platform parties to simplify the investigation and evidence collection procedures for brand infringement, and facilitate the rights protection actions of brand owners and equity holders on online platforms.
Promote the optimization and upgrading of the textile and clothing professional market
Senma Clothing has been deeply involved in the textile and clothing industry for many years, and Qiu Guanghe can be said to be particularly familiar with the professional market field of textile and clothing.
The textile and clothing professional market is a fundamental and leading industry in the textile and clothing industry. It is an important circulation platform and value realization platform for the textile and clothing industry, and an important organizational form connecting "small production in thousands of households" and "ever-changing large market".
It is understood that for over forty years, the textile and clothing professional market has played an irreplaceable role in "prospering a group of markets, driving employment, enriching local people, and strengthening local economy", as well as in allocating production factors, improving circulation efficiency, cultivating small and medium-sized enterprises, promoting urban-rural integration, and achieving healthy industry operation; Currently, the annual sales volume of the national textile and clothing professional market exceeds 2 trillion yuan.
In this year's proposal to promote the optimization and upgrading of the textile and clothing professional market and smooth domestic circulation, Qiu Guanghe stated that currently, the information technology revolution, business model transformation, and the resulting industrial upgrading, circulation upgrading, consumption upgrading, and urban upgrading have proposed new topics and directions for the development concept, model, and path of the textile and clothing professional market. "In order to further smooth the domestic circulation and stimulate the potential of the domestic market, it is recommended to establish a working mechanism led by the national commerce department, participated by relevant departments, and organized and implemented by industry associations. Based on the system of the Ministry of Commerce's contact with the textile and clothing professional market, it is necessary to continue to expand the scope of the contact market, further strengthen the coordination between the Ministry of Commerce and the China Textile Federation, and promote the optimization, upgrading, and innovative development of the contact market."
Specifically, firstly, Qiu Guanghe suggested supporting the development of a platform economy in the market, focusing on R&D and design, cross-border e-commerce, and online and offline integration to create segmented category supply chain service platforms. He also suggested setting up consumer experience centers, creative design workshops, brand incubation studios, e-commerce live streaming bases, cross-border e-commerce independent stations, etc., to enhance the professional service level of exhibition display, design release, brand operation, training and exchange, information and data, etc; Around the application of modern information technology and digital transformation, we will promote the construction of industry big data centers that connect with the market, strengthen digital integration between the market and upstream industries and downstream consumers, and create a fashion product supply base that integrates online and offline.
Secondly, Qiu Guanghe suggested promoting standardized construction of market connections in the central urban areas of cities, promoting the formulation and implementation of standards for commodity management, merchant services, market credit, green energy conservation, etc., improving credit record, grading, incentive, punishment and other systems, and building a modern market governance system with credit evaluation as the core.
Qiu Guanghe also suggested supporting the joint creation of brand days and consumer festival activities with the market and internet platforms, contacting market organizations to select independent brands to participate, providing consumption subsidies and network channel cost discounts, promoting clothing and home textile products to rural areas and expanding consumption, supporting channel sinking, connecting with county-level economies, promoting rural consumption improvement and upgrading, coordinating urban-rural balance, and facilitating the domestic circulation.
Reporter Minjie
Editor Shen Yujie
Responsible Editor Sun Xiao